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Ten delivers dismal Sunday night ratings

Ten’s Sunday night programming hole is showing up in its ratings performance, with the primary channel delivering an audience share of just 7.5% on Sunday night, well behind rivals Nine (26.5%) and Seven (20.8%), and the ABC (12.1%).

With the conclusion of Russell Coight’s All Aussie Adventures last week – which had 522,000 metro viewers – and the schedule shifting of its comedy program Street Smart, last night Ten screened the movie Now You See Me 2 in its prime-time slot.

Ten does not have a blockbuster Sunday program to draw in viewers

The movie had just 282,000 metro viewers. By comparison, The Block over on Nine had 1.341m metro viewers, according to OzTAM’s preliminary overnight metro ratings. The Block’s episode was up on last week’s 1.296m and is now the highest rating episode of the series thus far.

Seven’s prime-time offering of Little Big Shots, slightly earlier at 7:00pm, had 827,000, also up from last week (768,000).

Now You See Me 2 was also beaten by the ABC’s 7:30pm repeat screening of Joanna Lumley’s India, which had 463,000.

Later in the evening, Nine’s 60 Minutes had 738,000, while Seven’s Sunday Night (which started half an hour earlier at 8:00pm) had 611,000.

ABC’s Rake had 505,000.

The Block, Nine News Sunday and 60 Minutes placed first, second and third across the three key advertising demographics of those aged 16-39, 18-49 and 25-54.

The film Independence Day: Resurgence and Peppa Pig – on 7mate and ABC Kids respectively – were the most-watched multi-channel programs with 179,000 metro viewers.

7mate was the most successful multi-channel of the night, with a 4.4% audience share, however this was not enough to help the Seven Network overtake the Nine Network overall.

On a network basis, Nine Network remained ahead, with a 34.5% share, to Seven Network’s 31.1%.

ABC Network remained in third place with 16.1%, while Ten sat in fourth on 12.8%.

SBS’ main channel had 3.3% and the network was on 5.4%.

On Saturday night, 7mate had a higher audience share than Ten’s primary channel, as Ten slipped to 7.1%, behind 7mate’s 7.8%.

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