Ten extends content partnership with Facebook
Ten has announced it will extend its content partnership with Facebook which will see the broadcaster create more original social content off the back of its programs.
The deal follows Dancing With The Stars companion series The Dance Beat, and the I’m A Celebrity, Get Me Out Of Here extension show, Edge Of The Jungle.
McGarvey wants to extend Ten’s ‘dominance’
Ten’s chief content officer Beverley McGarvey said the agreement would extend Ten’s dominance across social media.
“Our entertainment brands are already the most popular and noisiest shows on social media, and this new partnership will ensure their presence and impact will increase,” said McGarvey.
“Our aim is to bring exclusive content – including behind-the-scenes footage, recaps, interviews and much more – to Facebook audiences, leveraging the great content and talent we have on Ten. The new content will compliment and amplify our broadcast platforms and our rapidly-growing digital platforms including Ten Play and Ten Daily.”
The partnership will see Ten create content from shows including The Bachelor Australia, The Bachelorette Australia, Bachelor In Paradise, The Living Room, I’m A Celebrity, Get Me Out Of Here, The Loop and more.
Currently in production is The Bachelor Australia’s Bachelor Unpacked, The Living Room’s The Living Room Extra, and The Loop’s Unlooped.
Facebook Australia and New Zealand managing director William Easton said: “Network Ten has long been innovators in the production of original companion content on Facebook, and we are excited that our partnership will enable this to go from strength to strength.
“We built Facebook Watch on the notion that watching videos can help you connect more deeply with people and to connect with people around the videos you love. Ten’s episodic highlights allows fans on Facebook to catch up on those water-cooler moments from their favourite TV shows as well those who want something deeper, to connect to longer and exclusive companion content.”
The agreement follows a series of partnerships between Facebook and several media companies, including Ten, which sees them produce exclusive news content for the platform to run across its Watch tab.
Network Ten’s head of social content Kirsty Wilson said: “Audiences today are able to access and enjoy television from many platforms, choosing whatever medium suits them best, across their day.
“Facebook remains a core social platform where TV content is discovered, consumed and shared, and this partnership will allow us to deliver more exclusive social video to our viewers across the most popular entertainment franchises.”
