Ten gets lowest weekly audience of the year, and is beaten by 7Mate on Saturday

Ten’s audience slumped to its lowest weekly share of the year while Seven won its first week since the offical 2019 ratings battle began, numbers released from OzTam have revealed.

Ten’s share of the audience from last Sunday to this Saturday was just 8.9%. Poor numbers for Ten’s Sunday Night Takeaway, the dominance of Nine’s Married At First Sight and the return of Seven’s My Kitchen Rules all contributed to the squeeze.

Last night saw Ten’s worst audience of the week, with a share of just 6.7%.

Meanwhile, Seven won the weekly battle in both primary share and network share.

The return of MKR helped Seven to a weekly win

Saturday’s most-watched single program in the metro markets was Nine News, which averaged an audience of 670,000, rising to a national number of 923,000, including regional viewing too. Seven News rated 657,000 metro viewers and 1.016m nationally.

Ten had nothing among the top 15 most watched shows nationally. The network’s top performer on Saturday was 10 News First which rated 215,000 metro viewers and 322,000 nationally.

As well as being beaten by Seven, Nine and ABC on Saturday, Ten was also beaten by Seven’s secondary channel 7Mate, which had an average audience of 7.1%. It is believed to be the first time Ten has placed fifth across a whole evening.

The week’s primary channel ratings battle had been a close run thing between Seven and Nine, with the two broadcasters going into Saturday neck-and-neck.

But Seven’s Saturday night AFL coverage of Collingwood versus West Coast Eagles saw it dominate Melbourne Adelaide and Perth viewing, and win the day nationally with a share of 22%. Nine was just behind on 19.3%.

As a result Seven finished with a primary channel share for the week of 22.5%, just ahead of Nine’s 22.2%.

ABC was third with 11.3% for the week.

Meanwhile, Nine’s strongest performance come in the key advertising demographic of 25-54. Nine beat Seven for primary channel share by 25.4% to 21.7%. In the 25-54 demo, Ten held off ABC, placing third for the week with a share of 10.5% to ABC’s 7.2%.

In the battle for network share – taking into account secondary channels too – Seven won in all-people while Nine won in 25-54.

Seven’s total people network share was 32.4% to Nine’s 30.7%. The ABC was third with a network share of 16.1%, ahead of Ten’s 13.9%.

In 25-54 network share,  Nine had a share of 34.8% to Seven’s 31.9%. Ten’s was third with16.4%.

Married At First Sight was Australia’s biggest show

Meanwhile, the most watched TV show of the week was last Sunday’s episode of Married At First Sight, with a metro audience of 1.486m.

Despite the low audience share, Ten pointed out what it saw as bright spots. These included its secondary channel 10 Bold recording a tenth consecutive week of year-on-year share growth; Gogglebox performing solidly in the under-50 demo; and Dancing With The Stars Elimination winning its timeslot.

Ten is also banking on an improvement in it share when MAFS ends, and its Masterchef and Bachelor franchises return.

Seven pointed out that it was also  number one for the week in sport, news and the breakfast ratings battle.

And Nine pointed out that as well as dominating programming with MAFS, it won in the key demographics and in the broadcast video on demand – BVOD – battle. In the streaming battleground, Nine won with a share of 51.9% of the commercial audience. Seven had 36.2% And Ten’s share was 11.9%.

The following graphic was compiled by Nine, based on OzTam data. It excludes ABC and SBS viewing, meaning percentage numbers to not match the numbers referred to above.




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