Ten great Ant Keogh ads
Clemenger BBDO Melbourne's chief creative office Ant Keogh today announced his departure, just days after seeing the agency named the best in the world. To mark the moment, Mumbrella rounds up some of Keogh's finest pieces of work.
Ant Keogh leaves Clemenger BBDO Melbourne on a high following the recent wins as global agency of the year at Cannes and Mumbrella’s Australasian agency of the year.
And while he’ll leave a hole, he has also created a career legacy of some of Australia’s most loved – and famous – ads.
Throughout his career Keogh has worked for brands including Carlton Draught, Bonds, Snickers, TAC, Four’N Twenty Pies and NAB.
His latest work for the Victorian Transport Accident Commission (TAC), ‘Meet Graham’, has taken the year by storm, winning 56 Lions at the Cannes Lions Festival and The Mumbrella Award for Bravery.
Below are 10 of Keogh’s best moments:
- Carlton Draught, Big Ad, GPY&R Melbourne, 2005
2. Carlton Draught, Flashbeer, GPY&R Melbourne, 2006
3. Four’N Twenty, Magic Salad Plate, Clemenger BBDO Melbourne, 2008
4. TAC, Meet Graham, Clemenger BBDO Melbourne, 2016
5. Carlton Draught, Slow Motion, Clemenger BBDO Melbourne, 2010
6. Cottons Tampon, Roadworkers, Clemenger BBDO Melbourne, 2007
7. NAB, The Honesty Experiments: Incorrect Change, Clemenger BBDO Melbourne, 2011
8. Bonds – The Boys, Clemenger BBDO Melbourne, 2015
https://www.youtube.com/watch?v=8KuQ3nhpctA
9. BCF, Be a BCFing Expert, Clemenger BBDO Melbourne, 2016
10. Art of Mind Control, Cougar, 2006 – GPY&R
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
Linkedin
Flashbeer is one of my fave ads of all time.
Congrats Mr Keogh on a pretty outstanding body of work, good luck with your next adventure 🙂
User ID not verified.
Yep, the Big Ad was freaking HUGE in its day.
Enjoy your second life mate, and nice to work with you so many years ago.
User ID not verified.
Watch on after NAB, The Honesty Experiments – it’s worth it. It’s Scarygood.
User ID not verified.
The work of a creative team, director, production crew, and post crew is not the work of the CD or ECD yet they take all the credit. Let’s be honest here, he might have overseen some of these but he hardly touched others.
User ID not verified.
Simon your comment “Where Australians celebrate brash and outspoken managers, the US system rewards caution and pragmatism” is a bit bizarre.
Having spent 7 years in agencies in NY and SF I could safely say that the opposite is true. The passive aggressive culture of Australian business practice means that ambition and risk taking is not rewarded in this local market. The US rewards risk taking and the brave and anyone who has worked there and felt that drive of ambition and tenacity knows it. Sintras and co will feel that sharp reality when they return to Oz and see how slow moving and risk averse the Australian market actually is.
Australia doesn’t reward or acknowledge failure at all which is something that holds us back. If you’ve failed at an agency in the US or via a client side role or startup, the capitalist culture views that as courageous and life experience. The opposite is true in Australia with the exception of a few agencies who buck this broader trend.
The majority of your article was well written but I had to address the stark inaccuracy of how you’re framed US management and by extension the culture.
User ID not verified.