Ten kicks off advertising blitz for Sochi Winter Games

Network Ten has kicked off its campaign promoting the network’s coverage of the XXII Olympic Winter Games in Sochi, Russia in February next year with a campaign built around the idea of ‘Just Add Snow’.

The campaign, developed by BMF, focuses on how Australian Winter Olympians prepare for competition whilst at home and features snowboard world champion Alex “Chumpy” Pullin, luge contender Alex Ferlazzo, bobsleigh competitor Jana Pittman and aerial skier Laura Peel.

Network Ten chief brand officer, Matt McGrath said: “The Just Add Snow campaign celebrates, in a light-hearted way, the incredible lengths these athletes go to for their training, in a hot, dry country. It also gives viewers a glimpse of the action, thrills and spectacle of a Winter Olympics.”

The ‘Just Add Snow’ campaign, produced by the network’s in-house marketing and promotions department, will run across the rest of the year and into 2014 in the lead up the start of the Winter Games on February 8.


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