Ten reveals jump in video views after tenplay launch

Tim Burrowes

October 31, 2013 1:37

Ten has seen a jump in catchup video viewing since it relaunched its tenplay service a month ago, new numbers from the network suggest.

According to Ten’s first numbers, 10m million videos were viewed during October – up 14 per cent on the previous month.

Tenplay is funded through display ads on the site along with TVCs inserted as pre-roll and during the video conent.

Page views on the tenplay site have increased by 24.3 per cent to 20m, Ten said.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

3 COMMENTS

Elle 31 Oct 13

I would love to know how…I’ve been dying to catch up on some Ch10 shows and cant seem to get the page to load.

User ID not verified.

Olive Socks 31 Oct 13

Holy moly im surprised it took 10 so long to implement this. There are way too many options to passively sitting in front of tv schedule. ABC iview is one of the best things to happen to TV.

User ID not verified.

Richard Moss 31 Oct 13

Una mano l’ava l’altra, is an old Italian expression which translates to “One hand washes the other.”

Let us hope that quality television will be one of the two hands in this case.

[quote] “The network also points to viewers staying on the site for lengthy periods of time, with the average session lasting 14 minutes, a 17 per cent increase on previously.”{unquote]

Why employ that awful word “lengthy” when intending to follow it with the average length of time and its percentage of increase? Is this a measure showing that they are “strengthy”?

Oh, and “On Previously”?

User ID not verified.