Ten revenues hit a low of 20.1 per cent while Seven equals record share

TenNetwork Ten’s ad revenues have hit a low of just 20.1 per cent among the three commercial broadcasters, according to data released by Free TV today.

While Ten’s revenue was down for a fifth year in a row both the Nine and Seven networks saw improvement with a 38.6 per cent and 41.2 per cent share respectively. Ten’s revenue has fallen from a high of 30.08 in the second half of 2009.

“The Free TV Australia revenue numbers for the June half are as expected. They reflect the disappointing results from our general entertainment programming during February, March and April. But our ratings have improved dramatically since Easter,” said Louise Barrett, chief sales officer, Network Ten.

Across the five metropolitan capital cities revenue rose by 1.73 per cent to $1.4 billion with Melbourne the fastest growing market with a 2.5 per cent rise in revenue to $385m.

Brisbane had the slowest growth with a rise of only 0.52 per cent  to $237m, NSW grew 2.08 per cent to $520m, while Perth reported a rise of 0.72 per cent to $157 million and Adelaide had revenue of $99.3 million, growing 1.19 per cent.

Ten noted that despite the disappointing revenue figures, it has increased its audience and revenue in recent months on the back of stronger than expected audiences for Masterchef and solid numbers for the Commonwealth Games.

Nic Christensen 


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