Ten is ‘here to stay’ in 2018
Ten has kicked off its 2018 promotional effort, celebrating the fact the network is “here to stay”.
The promotion comes after one of Ten’s toughest years yet, which saw it enter administration. The network was acquired by US media giant CBS in November last year.
This year’s campaign celebrates why Ten is ‘here to stay’: for adventure, for romance, for laughs and to entertain.
The sound track for the promotion is Macklemore’s Glorious, which talks about the chance to “start again”.
https://youtu.be/tCoKXs4UNYI
New shows including Hughesy We Have a Problem, the return of a new season of Russell Coight’s All Aussie Adventures and Bachelor in Paradise are all featured in the advertisement.
The network also released another promotion for The Project “with added Lisa Wilkinson”.
https://www.youtube.com/watch?v=9SEv490A9FM
I rarely get to make recommendations that align with my own tastes, but I think All Aussie Adventures will hit the mark, so will Batchelor again.
Great to see a competitive 10 and happy to back them.
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