Kevin Rudd’s sudden resignation as Foreign Minister has led Ten to dramatically announce that it will launch its new show Breakfast tomorrow – four days earlier than planned.
The show made the announcement in a tweet a few minutes ago.
Breakfast is hosted by Paul Henry, Andrew Rochford, Kathryn Robinson and Magdalena Roze.
The show’s EP is Majella Wiemers.
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The decision to launch early, while the plan had been for the show to still been in rehearsals, is a different one to that taken during the Queensland flood emergency last year, when 6PM With George Negus did not bring forward the launch date.
Although Wiemers has declined to state a ratings target for Breakfast -which will be in competition with Nine’s Today Show and Seven’s Sunrise – commentators have suggested it needs at least 100,000 metro viewers.