Ten to launch Breakfast tomorrow

Kevin Rudd’s sudden resignation as Foreign Minister has led Ten to dramatically announce that it will launch its new show Breakfast tomorrow – four days earlier than planned.

The show made the announcement in a tweet a few minutes ago.

ten_breakfast_tweetTen Breakfast hostsBreakfast is hosted by Paul Henry, Andrew Rochford, Kathryn Robinson and Magdalena Roze.

The show’s EP is Majella Wiemers.

The decision to launch early, while the plan had been for the show to still been in rehearsals, is a different one to that taken during the Queensland flood emergency last year, when 6PM With George Negus did not bring forward the launch date.

Although Wiemers has declined to state a ratings target for Breakfast -which will be in competition with Nine’s Today Show and Seven’s Sunrise – commentators have suggested it needs at least 100,000 metro viewers.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.