Ten ViacomCBS in 2022: A-Leagues, Matildas, Socceroos and FA Cup

During Ten’s Upfronts, Ten ViacomCBS and The Football Association (The FA) today announced a media rights agreement which will see the Emirates FA Cup matches broadcast live across Ten and Paramount+.

The world’s longest-running domestic knockout football competition, the Emirates FA Cup, features English clubs, including Manchester United, Manchester City, Chelsea, Liverpool and defending champions, Leicester City, but also some of the world’s best players including Cristiano Ronaldo, Harry Kane, Mohamed Salah and Jamie Vardy, and offers clubs across the English football pyramid a chance to play against them all.

The competition officially kicks-off with the First Round Proper on Saturday, 6 November and will continue through to the Final at Wembley Stadium in May, 2022.

In May, the Ten parent company ViacomCBS signed a five-year deal with the Australian Professional League, to broadcast both the A-League and W-League across its free-to-air channels and also new streaming service Paramount+.

Ten ViacomCBS, director of sport production, Adam Cush, said: “In addition to being the proud home of all the A-Leagues, Matildas, Socceroos and FFA Cup matches, we are thrilled to bring Australian audiences a taste of the world’s favourite game featuring the best English clubs and some of the world’s best players.

“The oldest and most prestigious domestic cup competition in the world, the Emirates FA Cup, only adds to our football credentials as the new home of football.”

The FA Cup, head of broadcast and media rights, James Ralley, added: “The Emirates FA Cup is celebrating its 150th anniversary this year and our agreement with Ten ViacomCBS is a great example of the competition’s continued importance around the world.

“We hope that Australian football fans enjoy Ten and Paramount+’s coverage of its special season.”

In 2022, Ten and Paramount+ will be broadcasting A-Leagues matches, FFA Cup games and Matildas and Socceroos matches.

Ten ViacomCBS, chief sales officer, Rod Prosser told Mumbrella: “I believe that clients have, and advertisers, have bought into the proposition that football will go through somewhat of a relaunch, particularly the A-League, and advertisers want to come on that journey, and we have been thrilled with the uptake.”

Ten ViacomCBS, executive vice president and chief content officer, Beverley McGarvey told Mumbrella: “We need to make sure that our audience understand where they can see stuff, so our big messaging will be ‘everything on Paramount+ with particular events on Ten’.”

Earlier this week, Ten ViacomCBS revealed its full presenter and commentary line-up ahead of the A-League Men’s season launch in November, including Tara Rushton who joins from Fox Sports.

Simon Hill, who was unveiled by Ten to be calling Socceroos fixtures in August, is confirmed to be alongside Andy Harper as the main commentary team.

This comes shortly after the Australian Professional Leagues (APL) was rebranded as the A-Leagues in September ahead of the new season. This month, the A-League Men’s competition unveiled Isuzu UTE Australia (IUA) as its first official naming rights partner on a three year deal, officially titled the ‘Isuzu UTE A-League Men’.

After two years without any racing action at the famous Albert Park circuit, the Formula 1 Australian Grand Prix roars back to life in 2022, while Ten will also once again host the Melbourne Cup Carnival.

Meanwhile, 10 Play will continue to run pop-up channels and live sporting content for Bellator and football in 2022 and 10 Peach will also be covering two NBL matches every Sunday.

To hear what the major media buyers think about the Ten Upfronts, click here


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