Federer’s grand slam tennis win pulls 2.772m, beating I’m a Celebrity debut

The Australian Open final between Roger Federer and Rafael Nadal drew an average metro audience of 2.772m, triumphing over the season premiere of I’m a Celebrity Get Out of Here!, which achieved 1.103m. The reality TV show introduced its celebrity line-up including Tom Arnold, Casey Donovan and Natalie Bassingthwaighte for the first time last night.

Off the back of the epic Tennis battle last night Seven achieved a massive audience share of 50.6%, beating Nine’s 12.4% and Ten’s 13.1%.

The tennis’ grand slam figures for last night’s mens final were the highest they have been since 2004, according to Seven. 

The preliminary tennis figures showed 2.772m for the presentation as the match ran over time cutting into the pre-coded time slot. According to OzTAM 2.627m tuned in for finals allocated time slot. 

The five-set win by Federer at Rod Laver Arena was the most watched program for the evening, according to OzTAM’s overnight preliminary metro ratings. The grand slam final was also the most watched across key advertising demographics 16-39, 18-49 and 25-54.

The rival tennis final match topped the women’s grand-final on Saturday night which saw the Williams sisters battle for the title, pulling 1.269m; and last year’s Djokovic and Murray mens grand final which managed 1.619m.

Ten’s I’m a Celebrity Get Me Out Of Here! didn’t manage to beat last years premier which pulled 1.324m, seeing sport stars Shane Warne and Brendan Fevola enter the jungle.

The premier episode was separated into two, “Welcome To The Jungle” which aired from 7-7.30pm managing 1.103m, and “Opening Night” which aired from 7.30-8.30pm pulling 963,000. 

Beverley McGarvey, Network Ten chief content officer, said: “I love the first episode of I’m A Celebrity…Get Me Out of Here!, when months of speculation end and viewers discover who is in the jungle. We are extremely happy with last night’s audience numbers, given the incredible competition. And we have only just started, as two more celebrities go into the jungle tonight”.

Nine’s debut of new American series Lethal Weapon, based on the film franchise, also premiered last night to 448,000 viewers.

Seven won the news battle, with its News airing between the tennis, attracting 1.195m, while Nine pulled 1.110m, leaving Ten with 395,000.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.