Ten’s I’m A Celebrity draws 712,000 viewers on Wednesday
Ten’s I’m A Celebrity, Get Me Out of Here was the most-watched non-news program of the evening, with 712,000 metro viewers tuning in.
The program, which runs from 7:30pm, topped all key advertising demographics – the 16-39s, 18-49s and 25-54s – and grew to 1.027m, when including regional numbers. It also had a higher average audience than the evening of tennis, which captured 598,000 for Nine.
I’m A Celebrity pulled the largest audience outside of news for the evening
Nine’s overall dip in audience could be attributed to a shortened tennis match, after player Kei Nishikori retired from the game against Novak Djokovic less than two sets in.
The Australian Open, with a national audience of 794,000 appeared second in the 16-39 demographic, but did not appear in the 18-49s and 25-54s. Its biggest audience came from Melbourne – 260,000. But Nine’s match between Djokovic and Nishikori specifically, averaged 725,000 across the five metro cities, while the doubles match between Australian Sam Stosur and Zhang Shuai, and Barbora Strycova and Marketa Vondrousova, averaged 425,000.
On Seven, The Big Bash League match between the Sydney Sixers and Hobart Hurricanes managed 380,000 metro viewers for session one and 388,000 for session two. The innings break pulled 344,000. Nationally, sessions one and two pulled 627,000 and 607,000 viewers.
Fox Cricket’s audience figures were 169,000 and 155,000 for the Hurricanes vs Sixers match. While the Big Bash League failed to attract 400,000 for Seven, its 6pm bulletin won the evening, with 930,000 metro viewers. Nine News’ 6pm bulletin captured 906,000. ABC News managed 639,000 metro viewers, making it the national broadcaster’s most-watched show of the evening.
But Nine won the evening once again with a 22.4% share of audience. The share was well ahead of Seven’s 15.5% and Ten’s 13.6%, as well as ABC’s 10.4% and SBS’ 3.5%. Network share for Nine was 31.6%, Seven Network’s share was 25.6% and Network Ten’s share was 21.1%. ABC Network and SBS Network had shares of 15.3% and 6.4%.
