Ten’s national sales director talks sponsors and diversification for The Melbourne Cup

November 1, 2021 9:49

In just one day, the eyes of the world will be firmly focused on the $8 million Lexus Melbourne Cup. The 2021 Melbourne Cup Carnival will broadcast live and free on Ten and 10 Play on demand.

It will be the third time Ten has aired the Melbourne Cup, after signing a five-year $100 million deal with the Victorian Racing club in 2018.

Lisa Squillace

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

10 Speaks Racing podcast Coles Mini shop collectables Colour of the Cup Francesca Cumani Lexus Lisa Squillace Melbourne Cup 2022 Melbourne Cup Carnival Penfolds TAB Ten The Cup Victoria Racing Club