Ten’s new weekend news strategy fails to deliver.

Tim Burrowes

March 7, 2011 9:55

Ten’s return of news to the 5pm weekend slot has failed to dislodge Nine’s audience grab for the timeslot.

In January, Ten moved its state-based bulletin from 5pm to 6pm.

The move opened up a gap at 5pm which Nine dived into.

But last week, Ten announced an additional 5pm bulletin hosted by Natarsha Belling with programming boss David Mott saying: “We have long held a prominent news position at 5pm in the weekend schedule and we are not willing to give up that ground any longer.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.