Ten’s The Masked Singer to premiere on Monday 23 September
Ten’s local version of The Masked Singer will hit consumers’ screens at 7:30pm on Monday, 23 September.
Speaking to Mumbrella earlier this year, Ten’s chief sales officer Rod Prosser said the show should appeal to the network’s target demographic of those aged under 50.
https://www.youtube.com/watch?v=wXxa93MZxx4&feature=youtu.be
“[Engagement is] really our proposition, that we want to create this virtual water-cooler where people are talking about it the following day but also many platforms when it’s on. That sits really nicely with our under 50, young and young-at-heart audience. For us from a commercial lens we love shows like Masked Singer. Notwithstanding, the chances to integrate with it are really good,” he said.
Such innovative and original programming… I’m really excited by this! Can’t wait to share my theories on who will win with the girls over a mug of latte!
Someone was like “how do we come up with a new Australian Idol format? Let’s put them in a mask!”.
Yee gads. Here’s what will happen: Sunday night premiere – 700,000 viewers. Next episode – 200,000 viewers. Maybe a couple more episodes and then axed.
Can’t top that sarcasm.
Original show aired since 2015, format bought and ran by 14 countries. I suppose that is a very definition of original for Channel 10.
I’m a D grade celebrity looking for work. How do I apply to be behind the mask?
Nah but seriously, why is the audience meant to care about this show?