Tesco Clubcard creator named as keynote of first Mumbrella Retail Marketing Summit

The creator of the one of the world’s more successful rewards program, the Tesco Clubcard, will headline Mumbrella’s Retail Marketing Summit.

Grant Harrison led the launch of the loyalty program for the UK-based supermarket in 1995, pioneering the use of big data and elevating Tesco to become one of the biggest supermarket groups in the world; and a leading retailer in the fiercely competitive UK market.

Harrison is now the CEO of The Future Customer, a consultancy which works with business leaders to build customer loyalty and customer service. Clients include, Nectar, the UK’s largest loyalty program, and mobile network, Three.

Harrison joins Mumbrella’s Retail Marketing Summit to present on what retailers and consumer brands should do to drive customer loyalty and engagement to stay ahead of the competition in a multi-channel world.