Text 100 wins Gumtree Australia PR account

Public relations agency Text 100 has been awarded the Gumtree Australia account.  

The announcement:

March 23, 2011 –

Text 100 Sydney has been appointed as the public relations consultancy for Gumtree Australia following a competitive pitch process, with work commencing in March 2011. The win follows a number of competitive pitch successes for Text 100 in 2010, and the agency has kicked off 2011 in winning style. Text 100 is expanding its Sydney team with new hires to support recent business growth.

“Text 100 put forward a team that was strong across all levels of the agency and we felt that each member of the team demonstrated the added value and work ethic that we wanted to see. The decision to appoint Text 100 was unanimous and we are confident that they will be strong in representing Gumtree and developing positive relationships,” said Nat Thomas, Marketing and PR Manager, Gumtree Australia.

Adrianne Kern, Managing Consultant, Text 100 Sydney said, “For some time now, Text 100 has been working with a growing portfolio of consumer and digital lifestyle brands, and our appointment by Gumtree further solidifies our credentials in this area. Over the course of 2011 we will be continuing our evolution to being a digital-focused agency with investments in staff, skills and industry partnerships that will help our clients navigate through a rapidly changing digital communications landscape.”

On the enterprise side of the business, Text 100 is also delighted to announce winning two new enterprise security clients, TrustDefender and Fortinet. Commenting on the win, Kern said: “Security is such a broad and growing sector and as cybercrime becomes an increasing focus for Australian enterprises and Government departments, it’s exciting to be working for two cutting edge organisations that expand our enterprise security credentials.”

Gumtree, TrustDefender and Fortinet join Text 100’s stable of current clients including: Amazon Kindle, Cisco Consumer Products, Fuji Xerox, IBM, IntraLinks, Lenovo, Macquarie Telecom, Mitsubishi Electric, MTV Games, Ninefold, Nokia Siemens Network, Optus, OneWater, Plantronics, SanDisk, The Mathworks, VMWare, Yahoo!7 and White Ribbon Day.

To support the strong growth in the Australian business, Text 100 has made a number of new hires, which will be announced shortly.

Source: Text 100 press release


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