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Text100’s APAC boss Anne Costello to shift to global HR role

Text100 has announced a new leadership structure with Sydney-based Anne Costello becoming chair of the PR agency’s Asia Pacific region before moving into a new role leading its people development globally.

Anne Costello,

Costello: To chair APAC region

Meanwhile, Text100’s Singapore-based MD for APAC, Lee Nugent, will step up into Costello’s current role as regional director for APAC.

Costello has been with the company since 2003. She later moved to Hong Kong as a managing consultant before moving back to Sydney in 2007.

Nugent will now lead more than 300 consultants across Australia, China, India, Hong Kong, Malaysia and Singapore.

He said: “This is the most exciting part of the world to be in right now. Technology is impacting on the way we all live and work, and the innovation coming out of Asia is creating huge, positive societal shifts for millions of people. To have the opportunity to help drive an agency that sits right at the heart of this change, and build on all the success we’ve had under Anne’s leadership, is a fantastic honour.”

The full announcement:

Text100 announces global leadership appointments to accelerate growth

  • Lee Nugent succeeds Anne Costello as Regional Director for APAC
  • Anne Costello steps up to become Chair of APAC Region before moving into a new role leading Global People Development
  • Richard Parkinson appointed Global Creative Director
  • Cecile Missildine to lead development of Text100’s Global Insights & Analytics offer

New York – January 12, 2017: Text100, the global marketing communications agency, has today announced a new leadership structure, including the appointment of two executives to its global leadership team.

These exciting changes are designed to help advance Text100’s mission to do inspiring work for the world’s most important brands. They will have the specific impact of advancing Text100’s creative work, its talent initiatives and its work in Insights & Analytics, while also adding new talent to the leadership team.

Aedhmar Hynes, Chief Executive Officer of Text100 comments: “This is the next significant step in Text100’s drive towards our vision for 2020. We welcome both Richard and Lee to the global leadership team. They will bring their unique talent and experience, having both run successful communications agencies in the recent past. They’ll help us to accelerate our evolution as we continue to shift towards our goal of doing inspiring work for the world’s most important brands. And we’re really delighted that Anne and Cecile, two of our most-experienced and senior professionals, have agreed to take on crucial, new roles looking after People Development and our Insights & Analytics offer. These will be critical areas of growth in 2017, and having our most established leaders drive them will ensure their success.”

Lee Nugent, currently MD, Consulting & Strategy for APAC, joins the Text100 Executive Leadership Team (ELT), succeeding Anne Costello as EVP & Regional Director for the Asia Pacific business. Anne will move into a new role on the ELT. Lee is based in Singapore and will lead 300+ consultants across Australia, China, India, Hong Kong, and Malaysia, as well as his home marketplace. He will continue Anne Costello’s great work helping to build Text100’s capabilities and profile as a cutting-edge provider of integrated marcoms services.
“I’m hugely excited about leading Text100’s talented teams across APAC,” adds Lee Nugent. “This is the most exciting part of the world to be in right now. Technology is impacting on the way we all live and work, and the innovation coming out of Asia is creating huge, positive societal shifts for millions of people. To have the opportunity to help drive an agency that sits right at the heart of this change, and build on all the success we’ve had under Anne’s leadership, is a fantastic honour.”

Richard Parkinson, currently SVP Global Client Services, will join the ELT as its new EVP & Global Creative Director based in London.
Richard has 20 years of experience in designing and implementing global, creative, strategic brand and marketing programs that make a positive difference both for internal and external audiences. In this new role, he will be responsible for leading Text100’s creative function, driving a culture of creativity and innovation right across the business.

Anne Costello will move from her role as Regional Director for APAC, initially stepping up to become Chair of the APAC region before taking on a global people-focused role for Text100. Putting someone of Anne’s experience and seniority into the leadership of Global People Development demonstrates Text100’s commitment to investing in talent and skills. Anne has worked at Text100 for more than 15 years. Her knowledge of the business, people and clients makes her ideally positioned to take on this important responsibility.

Cecile Missildine will continue in her role as EVP & Regional Director of Text100 EMEA before moving into a new position leading the development of Text100’s Global Insight & Analytics offer once the ongoing search for a new EMEA RD, based in the UK, is complete. Cecile joined Text100 in late 2000, and has been EMEA RD since 2012. Before this she led the Paris operation for four years.

Other roles on Text100’s Executive Leadership team remain unchanged with Aedhmar Hynes as Chief Executive Officer, and Peter Cumello as Chief Finance Officer.

From February 1st, the new global Text100 ELT will comprise:
Aedhmar Hynes, Chief Executive Officer
Peter Cumello, Chief Financial Officer
James Beechinor-Collins, Chief Digital Officer
Richard Parkinson, EVP & Global Creative Director
Ken Peters, EVP & Regional Director, North America
Kim Sample, EVP & General Manager, New York
Cecile Missildine, EVP & Regional Director, EMEA
Anne Costello, Chair, APAC & Head of People Development
Lee Nugent, EVP & Regional Director, APAC

Source: Text100 press release

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