Thankyou launches Shower For Good Day body wash campaign
Social enterprise Thankyou has launched a campaign celebrating National Shower For Good Day in order to promote its body wash.
The premise of the campaign is that Shower For Good Day should repeat, just like Groundhog Day.
The campaign, created by The Royals, includes a radio partnership with Nova and Smooth FM. Street posters were also posted daily, with each poster positioned next to the previous day’s.
The campaign’s street posters were added daily
Thankyou commits 100% of its profits to ending global poverty, and co-founder Daniel Flynn said this campaign seemed like a “no-brainer”.
“In the 10 years since we launched Thankyou, we’ve given over $6.2 million to end global poverty in 20 countries,” Flynn said.
“When the team at The Royals presented the concept of National Shower For Good Day, some of us had that moment of ‘oh, I can’t believe we hadn’t thought of this.'”
Andy Jones, creative director at The Royals, added that the campaign was a “joy” to work on.
“The world could do with more brands like Thankyou. A genuinely great quality product that makes legitimate difference to the world. And not just one day a year, but every day you use it, you’re doing something good,” he said.
“Which should be every day. Or you’ll start to smell bad.”
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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