Thankyou Group showcases products in explainer ads
Thankyou Group is showcasing its new products in a new commercial that aims to explain what the group is all about.
The community service announcement features shots of the products from its Thankyou water to its Thankyou hand wash while explaining how the money made goes towards funding projects for the needy.
Justine Flynn, Thankyou Group director brand and people, said: “We felt it was important to take a different approach with this ad. We wanted it to be more than just about Thankyou and our products; we also wanted to help educate the public on what social enterprise is.
“Social enterprise is a growing sector in Australia, but we’re still well behind the UK and America in terms of industry size and public awareness. With this in mind, our aim was to provide an explanation of the difference between for-profit, non-profit and social enterprise through our creative approach, in order to educate consumers on how a simple product choice can have a huge impact.
Flynn hopes the TVC, through raising brand awareness, would enable Thankyou to increase the impact it can make in developing nations.
“So far, with the help of Australians who regularly purchase our products, we’ve been able to help 73,340 people receive water, 67,227 people with health and hygiene training and 6,865 people secure food. We’re proud of this achievement, but we’re also aware that there is much more work to be done. Our aim is to keep increasing awareness about Thankyou so in turn we can impact thousands more lives around the world.”
The ad was produced in partnership with Kintaro Studios and Aspect Media, both of which provided services to the group at reduced costs.
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Well done Thankyou!
Great initiative and great results.
Keep up the great work.
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