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The ads of Super Bowl LV: Celebrity cameos, reboots and messages of unity

Celebrity cameos are running rampant in this year's Super Bowl ads, and viewers can expect to see just a few movie remakes. However the advertising looks a little different this year.

After feeling the pinch of the pandemic, a number of auto brands are sitting this year out, making way for new players such as Fiverr, Klarna and Uber Eats. And, amongst the commercials will also be air time brands have sacrificed to instead send messages about COVID-19 vaccinations. For one such brand, Budweiser, it will be the first time it hasn't advertised during the game since 1983.

Here are the Super Bowl commercials making the rounds this year.

February 8, 2021 9:46

by Zoe Wilkinson

Brand: Amazon
Agency: Amazon and Lucky Generals

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Brand: Anheuser-Busch InBev
Agency: Wieden+Kennedy

Brand: Bud Light
Agency: Wieden+Kennedy New York

Brand: Bud Light Seltzer Lemonade
Agency: Wieden+Kennedy New York

Brand: Cadillac
Agency: Leo Burnett

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Brand: Cheetos
Agency: Goodby, Silverstein & Partners

Brand: Chipotle
Agency: Venables Bell & Partners

Brand: Doritos
Agency: Goodby, Silverstein & Partners

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Brand: Fiverr

Teaser:

Brand: Ford

Brand: General Motors
Agency: McCann Worldgroup

Brand: Indeed
Agency: 72 and Sunny

Brand: Jeep
Agency: Doner

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Brand: Klarna
Agency: Mirimar

Brand: M&Ms
Agency: BBDO New York

Brand: Michelob Ultra
Agency: Wieden+Kennedy

Brand: Michelob Ultra Organic Seltzer
Agency: FCB

Brand: Pringles
Agency: Grey Group

Brand: Robinhood
Agency: MediaMonks

Brand: Scotts Miracle-Gro
Agency: VaynerMedia

Brand: Squarespace
Agency: In-house

Brand: Tide
Agency: Woven Collaborative

Brand: Toyota
Agency: Saatchi & Saatchi

Brand: Uber Eats
Agency: Special Group

Teaser:

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