The AFL champions on-and-off the field moments in 2023 launch

Kalila Welch

February 28, 2023 7:00

The 2023 Toyota AFL Premiership launch campaign shines a light on the friendship, community and belonging that is at the heart of game.

The latest iteration of the AFL’s ‘This is Us’ brand platform, the new campaign, ‘The Journey’, was created in-house by AFL Studios, in partnership with production house Truce Films.

Filmed at West Footscray Football Club, the leading 60-second spot sees a local coach inspiring young footballers with tales of triumph and tragedy, reflecting on the life lessons that can be learned on the football field.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

AFL AFL Studios Truce Films

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The AFL champions on-and-off the field moments in 2023 launch

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