The Age launches charity run campaign

Fairfax Media has launched a campaign around charity race The Age Run Melbourne that focuses on the goals of the participants.

Entrants for the charity run, now in its fifth year, are asked to include their goals and personal milestones on their submission form.

Selected responses’ names and goals will be used in executions launching later this week across print, radio, outdoor and social media, accompanied by the tagline, ‘Run’.

The campaign has been developed by agency ST&P.