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The Age launches charity run campaign

Fairfax Media has launched a campaign around charity race The Age Run Melbourne that focuses on the goals of the participants.

Entrants for the charity run, now in its fifth year, are asked to include their goals and personal milestones on their submission form.

Selected responses’ names and goals will be used in executions launching later this week across print, radio, outdoor and social media, accompanied by the tagline, ‘Run’.

The campaign has been developed by agency ST&P.

Briony Amey, Melbourne publishing marketing director for Fairfax Media’s metro division said: “The Age Run Melbourne is so much more than a running event. Each year, we see thousands of participants give it their all just to cross the finish line, knowing that they have achieved something great, and this year we really want to celebrate that.”

Amey added: “Everyone’s personal journey is different, whether your goal is to beat a personal best, conquer your first-ever run or raise money for charity, there is something for everyone with Run Melbourne. By highlighting these targets, we are not only encouraging participants to share their stories in the hope that others will also set themselves a challenge, but also providing them with the support to get there.”

Terry O’Halloran, director of Start To Finish Event Management, the event organiser, said: “Run Melbourne is the community event for the people, and the city, of Melbourne, appealing to all ages and skill levels. This new campaign will further highlight the amazing people who get involved each year.”

The event takes place on Sunday 15 July and has a 5km, 10km, and half-marathon challenge as well as a 3km kids run.

It expects to attract more than 23,000 competitors and raise more than $1.6m for different charities.

Credits:

Art Director: Jay Lazaro
Copywriter: Simon Gross
Typography: Adrian Russo
Media:  Mitchell & Partners Pty Ltd

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