The Australian goes glossy for the first time for Chanel

For the first time The Australian has been wrapped in a broadsheet gloss cover wrap.

The wrap is to celebrate the launch of Chanel’s latest fragrance.

The premium execution is available on newsstands today and features Margot Robbie for Chanel’s Gabrielle fragrance.

The wrap appeared on first-edition metro CBD copies in Sydney, Melbourne and Brisbane, and features visuals and key components of Chanel’s new advertising campaign for the Australian fragrance launch.

Nicholas Gray, managing director of The Australian, NSW and prestige titles, said the campaign delivered maximum impact for the client.

“Luxury clients want to communicate their unique brand position through emotive high-impact campaigns and we’re delighted that Chanel chose to partner with The Australian to execute this premium advertising solution for their latest fragrance launch,” said Gray.

Andrew Cook, general manager of sales for The Australian and News Prestige Network, said the scale of the execution made it a unique product in the market.

“Through print innovation, strong creative and the scale of this execution the powerful cover wrap will deliver maximum visibility to amplify Chanel’s brand message to an engaged prestige audience.”

The partnership will continue across Wish magazine on Friday.

Nichloas Gray is speaking at Mumbrella’s Publish conference on 19 September. He’s featuring alongside Nine’s Chris Janz, Junkee Media’s Neil Ackland, and Schwartz Media’s Rebecca Costello in a Leaders Hotseat session, where nothing is off limits. Grab your ticket now


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