The Australian Grand Prix Corporation appoints The Monkeys as lead creative agency
The Monkeys has been appointed lead creative agency by the Australian Grand Prix Corporation (AGPC), under a multi-year contract.
The first work for the AGPC will be for the 2021 Formula 1 Australian Grand Prix which will take place in Albert Park, Melbourne in March next year.
The Monkeys have picked up a multi-year contract as lead creative agency for the AGPC
The news comes two weeks after it was revealed that The Monkeys had been appointed lead creative agency for Tourism Western Australia.
AGPC’s GM of marketing, Arthur Gillion, said: “We’re excited to be joining forces with The Monkeys, an agency which demonstrated a thorough understanding of our world class events and valued fans.
“The Monkeys have proven they can work with us to develop powerful brand insights and creative executions that command attention from new and existing audiences. We very much look forward to bringing these ideas to life in the years ahead.”
The Monkeys CEO, Paul McMillan, added: “Both the Formula 1 Australian Grand Prix and the MotoGP are iconic major events in Australia, and we couldn’t be more thrilled to be working with the AGPC.
“We look forward to developing effective, creative work that will continue to excite new and existing fans from all over the world.”
In December last year, The Monkeys picked up the creative account for Drink Wise.
Why was decided and/or announced a week before this year’s event?
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