The Australian launches cross-platform advertising unit PACE
The Australian has launched a cross-platform advertising unit.
Called PACE – which stands for projects, activations, content and events – the unit will offer advertisers content idea generation, project management, activation and events across print and digital.
The new platform is an evolution of the Strategic Business Unit, which launched a few years ago.
It will be run by Rachel Savio, The Australian’s ad director.
To the tune of Goyte: “That’s just some paper that i used to read”.