The Australian launches cross-platform advertising unit PACE
The Australian has launched a cross-platform advertising unit.
Called PACE – which stands for projects, activations, content and events – the unit will offer advertisers content idea generation, project management, activation and events across print and digital.
The new platform is an evolution of the Strategic Business Unit, which launched a few years ago.
It will be run by Rachel Savio, The Australian’s ad director.
According to The Australian, the paper offers a print audience of 1,095,000 every week and delivers more people earning more than $100,000 than any other newspaper in Australia.
The Australia, which turned on its paywall in October, also claims a unique audience of more than 925,000 people, who spend around 26 minutes per month on the site.
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The Australian
To the tune of Goyte: “That’s just some paper that i used to read”.
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