The Australian launches luxury vertical and shoppable newsletter

The Australian has unveiled a new ‘luxury and lifestyle’ website vertical and weekly newsletter targeted at premium, hard-to-reach consumers.

The vertical will include content from The Australian, Vogue Australia, Vogue Living, GQ Australia, Wish, and The Weekend Australian, in addition to hosting original content.

David Meagher, editor of Wish, The Australian’s monthly luxury lifestyle magazine, will take charge of the new vertical and edit the Luxury & Lifestyle newsletter.

The new vertical will create its own content, and curate content from other News Corp publications

“I’ve been the editor of Wish for 13 years this month and in that time I’ve been fortunate to meet so many people in the luxury industry and to be immersed into their world,” he said.

“To be able to enhance what we bring readers each month in Wish, through Luxury & Lifestyle is an incredibly exciting opportunity. The new cross-platform offering will provide our subscribers, readers and clients with a home for the best in lifestyle and luxury news and create impact and resonance among an engaged high-income audience.

“Through the newsletter each week, I’m looking forward to sharing with our audience the latest information, business updates, analysis, product news and events coverage on luxury, fashion, design, architecture, and much more from here and around the world.”

Editor-in-chief of The Australian, Christopher Dore, added that his masthead “produces world-class luxury and lifestyle content and is proud to launch this new vertical and newsletter to inspire our readers and fire up imaginations”.

Readers of the new luxury newsletter will be able to shop luxury goods curated by Meagher directly from the newsletter. For the months of August and September, luxury fashion brand Hermes is the vertical and newsletter’s partner.

“We are committed to providing readers of The Australian with the very best digital products and experiences,” noted managing director of The Australian, NSW and prestige titles, Nicholas Gray.

“David is one of the finest editors in luxury in Australia and we’re excited to extend his beautiful WISH product, plus our other assets into a new premium digital environment for our discerning readers.”

Three years ago, News Corp launched the News Prestige Network to attract luxury brands. According to the company, the division now reaches 8.2m Australians per month.


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