The Australian Red Cross launches its first brand campaign in a decade
In 2020, the Australian Red Cross experienced the highest demand for its aid since World War II, and as a result the organisation has launched its first brand campaign in a decade to educate Australians on the help it can give in all kinds of crises.
The animated spot, the first from DDB Sydney since it took on the organisation’s creative account last year, and features an original track from artists Kate Miller-Heidke and Keir Nuttall.
The ad follows a man who experiences all possible crises on in his local neighbour hood and tries to help but doesn’t know where to start until the Australian Red Cross steps in.
