The Australian, The Betoota Advocate, HuffPo Australia, IAG, ABC and The Shovel join line-up for Mumbrella’s Publish conference

The future of the complicated relationship between publishers and big internet platforms is set to be put under the microscope at an in-depth session at the upcoming Publish conference.

Other new sessions announced today for the October 19 event in Sydney include a look at the rise of satirical news sites and their potential for growth, and a session exploring whether brands will create a reinvigoration in print.

Finalists for the Publish Awards which take place after the conference at The Westin have also been announced today.

In the keynote Burning Platforms session, some of Australia’s biggest publishers will lay out their positions on their relationships with the likes of Facebook, Google and Apple News, and look at what the future might hold for them.

Among speakers announced today are CEO of The Australian, Nicholas Gray, HuffPost Australia’s CEO, JJ Eastwood, and the manager of social strategy for the ABC’s Audience division, Flip Prior.

The Australian’s CEO Nicholas Gray will share his thoughts on the future of the digital giants

Another session announced today will look at the rise of satirical news publishers, how they build audiences and where they are looking for revenue.

Piers Grove of The Betoota Advocate will talk about the success and monetisation of satirical new sites

Publisher of The Betoota Advocate, Piers Grove, and editor of The Shovel, James Schloeffel, will be on the panel to talk about their successes, working with brands and what the future holds for these brands in an era when real news is often stranger than what satirical sites can dream up.

The Betoota Advocate this week launched a native content series with Virgin Mobile.

In another session Storyation’s Lauren Quaintance will lead a panel examining the rising trend of brands turning to print in order to connect with their customers and the impact and opportunities this creates for both marketers and publishers.

Josanne Ryan, CEO of the Audited Media Association of Australia, joins the panel on how publishers can regain trust from the public

New speakers have also been named to join previously announced sessions. Added to the session looking at how publishers can regain trust from the public and the industry are head of media buying for insurance giant IAG, Ros Allison, and CEO of the Audited Media Association of Australia, Josanne Ryan.

Additional speakers on the session looking at how publishers are finding fresh revenue streams are David McKeague, CSO & Co-Founder, Incoming Media, and Susannah George, founder of The Urban List.

Speakers and sessions already announced include a keynote from Asia’s biggest parent publisher Roshni Mahtani, audio guru Ralph van Dijk looking at how to make good podcasts and Fairfax Media’s Kate Cox, Bupa’s Matt Allison and Mahlab’s Bobbi Mahlab in a debate on in-house versus content agencies.

For more details of the program and to book your tickets, click here.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.