The Bachelor delivers Ten a demographic win, but Seven takes Thursday night

Despite a strong performance from The Bachelor in the key advertising demographics, Thursday night’s crown was held by Seven thanks to Seven News and the network’s multi-channels.

The Bachelor, currently in its seventh season with astrophysicist Matt Agnew on the hunt for his happily ever after, topped the 16-39, 18-49 and 25-54 key advertising demographics, and made Ten the most-watched channel in metro audiences aged 25-54 with an 18.9% audience share and 16-39 with a 23% share.

2019’s Bachelor, Matt Agnew

The show was the most-watched entertainment program, bringing in 680,000 metro viewers to make it Ten’s biggest show of the evening, but it wasn’t enough to give the network the win.

The most-watched program overall was Seven News, which saw 1.017m viewers tune in. Nine News brought in 883,000 and ABC News 637,000. Seven’s most-watched entertainment program was The Chase Australia with 640,000 metro viewers, followed by Home and Away on 574,000.

Hot Seat took the top entertainment spot for Nine with 478,000 metro viewers. 348,000 tuned in for the channel’s NRL coverage of the North Queensland Cowboys vs the Brisbane Broncos which aired in Sydney and Brisbane.

Seven’s 19.1% audience share overall sat it above Nine on 18.6%, Ten on 13.8% and ABC with 9.9%. The network shares saw Seven get a boost from its multi-channels, landing on a 31.1% network share, over Nine’s 24.9%, Ten’s 19.7% and ABC’s 15.3%.

7mate was the most-watched multi-channel with 4.4%, followed by 4.2% for 7TWO.


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