The Bachelor in Paradise star Apollo Jackson becomes face of Tim Tam Genie

Tim Tam Genie has recruited The Bachelor in Paradise star Apollo Jackson to become its celebrity ambassador.

Jackson will launch a national treasure hunt which will see Australians search for three packets of golden Tim Tam biscuits hidden in stores.

Those who find the golden ticket in their packet of specially marked Tim Tam’s will get a visit from Jackson and $100,000.

The announcement:

The Tim Tam Genie is back…and it’s not just his lamp that’s golden!

2nd May, Sydney – Armed with his trusty golden lamp and an island tan, the wish-granting Arnott’s Tim Tam Genie is back… and more recognisable than ever! The handsome magician, and star of the latest season of The Bachelor in Paradise, Apollo Jackson is the new face of this much-loved character. He’s refreshed and ready from his stint in paradise to undertake his first important task as the Genie – granting wishes!

Apollo will launch a national treasure hunt today which will see Aussies search the country for one of three packs of golden Tim Tam biscuits, hidden in-store. Apollo has been enlisted as the latest iteration of the Tim Tam Genie, ready to visit the lucky winners and turn their three wishes into reality to the tune of $100,000. Tim Tam fans buying promotional packets from today will be in with a chance of winning as the country hunts for the winning packs lined with magical golden Tim Tam biscuits.

Arnott’s and the Tim Tam Genie will be providing a helping hand throughout the search with the chance to Shazam promotional Tim Tam packets to unveil clues about where the winning packs may be located. New clues will be revealed throughout the campaign to bring Aussies closer to their dream of tracking down the winning packets[1].

The Tim Tam Genie, who always has a pack on hand, commented, “With over 45 million packets sold every year, it’s no secret that Aussies really do love their Tim Tam biscuits. Who doesn’t love their creamy filling and real chocolate coating? However, I’ve now made Tim Tam biscuits even more desirable as somewhere out there, on supermarket shelves, are three winning packs which will allow me to grant the lucky recipients three wishes worth a whopping $100,000. Let the search begin!”

Entry into sweet, chocolatey heaven is also up for grabs as Arnott’s is giving away daily prizes to instantly win a year’s supply of Tim Tam, up until the end of July. Simply Shazam the packet to find out if you will be lucky enough to keep those chocolate cravings at bay and your pantry fully stocked with Australia’s favourite sweet treats all year round.

Claire Kesby-Smith, Tim Tam Marketing Manager, said “This year we’ve armed our Genie with the ultimate wish-granting powers as three lucky Aussies are set to win the chance to make three wishes worth $100,000. Whether you are dreaming of buying your very own private island in the middle of the Pacific Ocean, hiking your way across the Spanish Camino, or of course, a never-ending pack of Tim Tam biscuits, make sure you follow the clues to be in with a chance of tracking down the winning packs!”

Promotional packets of Tim Tam biscuits will be available across Australia in Coles, Woolworths and IGA.


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