The Bachelorette Australia locks in Maybelline New York, Mitsubishi Motors as sponsors

Ten’s The Bachelorette Australia has locked in sponsors ranging from contact lenses to tacos for its third season that starts this Wednesday.

Sponsors for this year’s series include Maybelline New York, One Night in Mexico, Mitsubishi Motors Australia, Dailies Total1, eHarmony, Sukin, and Underworks.

Maybelline New York returns as the exclusive make up partner, and will create a New York-inspired date the new Bachelorette, Sophie Monk.

One Night In Mexico will highlight its new taco range, and launch a consumer promotion to win a The Bachelorette Australia-inspired finale party, which includes a meet and greet with Osher Gunsberg.

As vehicle partner, Mitsubishi will transport Monk and the bachelors on their dates, in both the ASX and Pajero models.

Dailies Total1 contact lenses are also on board, with a television commercial produced by Network Ten’s commercial integration department.

Rod Prosser, Network Ten’s executive general manager, revenue and client partnerships, said Monk’s “down to earth, mass appeal” has resonated well with big-name brands.

“Sophie’s funny, honest and endearing qualities, along with the success of the much-loved franchise and the show’s committed fan base, has seen interest in the series at an all-time high and helped us secure a significant uplift in sponsor revenue this year,” Prosser said. 

Tania Jones, MCN content and brand partnerships director said the show had become one of Ten’s most engaging reality programs.

“This immersive viewing environment, coupled with the star power of a well-known Australian celebrity such as Sophie Monk, will provide even greater pull and intrigue for audiences in series three,” Jones said.

“Higher audience engagement means deeper and stronger connections for advertisers and consumers. We are delighted to work with our returning brand partner Maybelline New York and new partners One Night In Mexico, Mitsubishi Motors Australia, DAILIES TOTAL1, eHarmony, Sukin and Underworks across this next quest for love.”

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

topics Dailies Total1 eHarmony Maybelline New York Mitsubishi Motors Australia One Night in Mexico Rod Prosser sponsorship Sukin Tania Jones The Bachelorette Australia Underworks

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