The Bachelorette premiere draws just 397K metro viewers

Ten’s premiere of The Bachelorette pulled in 397,000 metro viewers on Wednesday night but won key advertising demo,16-39, while Nine’s The Block won entertainment overall.

The Nine program aired to 851,000 metro viewers and topped key advertising demos 18-49, and 25-54 in metro markets too.

Ten’s The Bachelorette’s sixth season’s premiere episode last year, with sisters Elly and Becky Miles, delivered an overnight metro audience of 628,000.

The previous lowest-rating season was Ali Oetjen’s 2018 series which brought in 631,000. The highest premiere the show has had to date was Sophie Monk’s 2017 season which delivered 951,000 metro viewers.

Last season of Ten’s The Bachelor premiere episode, featuring pilot Jimmy Nicholson, brought in its lowest metro ratings of any premiere episode to date for the network, with an average of 482,000 viewers tuning in to the season launch, while the finale episode saw just 629,000 metro viewers tune in.

Meanwhile, an episode of ABC’s The Gruen was second in entertainment, pulling in an audience of 702,000 metro viewers, followed by ABC’s Hard Quiz with 595,000 metro viewers.

Seven’s Home And Away brought in 587,000 metro viewers, while Seven’s The Chase Australia aired to 523,000 metro viewers.

The #1 program on Wednesday was Seven News, which had an average of 975,000 metro viewers, ahead of Seven News at 6.30 with 925,000, and Nine News with 909,000 metro viewers.

Nine won the night, taking an overall network share of 30.5% over Seven’s 24.5%, while Ten had a 18.1% network share, just pipping ABC’s 18%.

Nine won primary channel share while the top-rating multi-channel on Wednesday was Ten Bold which had a 3.6% share.

In the latest Daily Consolidated Total TV Report for 13 October, Seven News was the #1 program nationally across linear and BVOD television, with 1.645 million viewers including 35,000 on BVOD.

The Block was #1 in entertainment with 1.552 million viewers, and the biggest BVOD audience of any program, with 209,000 views, an uplift of 24%.

The program with the biggest uplift however was New Gold Mountain on SBS which had an 111% uplift on overnight figures and had a total of 551,000 viewers overall.

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