The best mobile advertising ‘makes newspaper ads look like Neanderthal carvings’
Despite all the technology and innovation at play, mobile ads have yet to escape their reputation for a poor user experience, but the potential for greatness is there – writes InMobi’s Michael Lee.
Don’t we love mobile advertising. You can’t imagine life without pixelated banners peeking incessantly from the bottom of the screen right?
Whether it’s trying to flog that mobile game for the twelfth time in a foreign language or reminding you of the ‘single, lonely women’ who are dying to meet you in the local area, the mobile screen has become a sad state of affairs for advertising.
But what we often see in the market is a warped representation of the quality of work that’s actually being done. And unless we as an industry work to change this negative view of mobile advertising, the reputation of cringe-worthy banners will always be its Achilles Heel.
How about showing some examples of what you think is good?
Just a few?
A couple?
One …?
Wasn’t allowed in the sponsored opinion package
Probably couldn’t find any.