The Big Ideas Store kicks off 2-week takeover at Nine’s new HQ

The Big Ideas Store has returned for its fourth edition, with physical sessions returning in addition to virtual ones, all taking place on the 22nd floor of Nine’s new North Sydney headquarters.

Over the next two weeks, Nine will showcase examples of how its marketing solutions division, Powered, can leverage creativity across TV, digital, print and radio to deliver results via Nine’s ecosystem of brands.

In addition to a floor of physical activations and a pop-up bar for networking drinks, Nine will present several pieces of exclusive research, and play host to a steady stream of high-profile speakers and sessions.

Director of Powered by Nine, Liana Dubois & Nine director of strategy, insights & effectiveness, Toby Boon / Photo: Edwina Pickles

These sessions will culminate with The Great Debate next Thursday, which will be hosted by Mumbrella’s editor-at-large and founder, Tim Burrowes.

The debate will pose the question: Does advertising lead culture, or is culture led by advertising, and will see Burrowes joined by Nine’s Toby Boon, M&C Saatchi’s Rachel Fraser, McCann’s Roshni Hegerman, Powered Enterprise’s Michele O’Neil and Joy CEO Andrew Wynne.

Week one’s topics include branded long-form content, sustainability and societal impact; the power of audio, and effectiveness for senior marketers, and wraps up with a vitual-only event in partnership with Initiative called Cannabusiness.

Week two tackles the changing Australian dream of home ownership; a world without third-party cookies; creativity and innovation in a hybrid workplace; big creative bets, and two exclusive pieces of research: Living Local, and Unboxing Christmas.

Powered Big Ideas store. Liana Dubois and Toby Boon. 10th May 2021. Photo: Edwina Pickles

Director of Powered, Liana Dubois, said: “The Big Ideas Store continues to grow year-on year and has become one of the biggest events on the calendar for marketers and agencies.”

“We’re incredibly proud to be back for the fourth year, showcasing the unique ability Powered has to help brands grab hold of big marketing moments and amplify them through incredible content.

“We can’t wait to welcome guests back for in-person events, much needed networking and a cheeky cocktail and canapés, after COVID sent us all virtual last year.

“However, we embrace new found flexibilities and so for the first time we are offering The Big Ideas Store as a hybrid event, including virtual options so even more people can benefit from our big thinkers, big ideas, and tackle the big issues challenging marketers right now.

“Whether it’s helps with strategy, ideation, creative development, production, consumer insights, or creating a ‘water-cooler moment’, The Big Ideas Store brings all the pieces together to showcase Powered as the end-to-end solution for unparalleled results across the unrivalled marketing platform Nine has built.”

Full program here.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.