The Block’s Scotty Cam promotes ‘fast and free’ nine.com.au
Nine has recruited The Block’s Scotty Cam to promote its online platform, nine.com.au.
A new television ad, which has launched the same week at the premiere of Married at First Sight, sees Cam on a wharf flicking through nine.com.au and its range of online and video content, including coverage related to sport, entertainment and lifestyle.
As Cam goes about his day to day activities, he flicks out the app to look at Nine’s content, promoting it as ‘fast and free’.
It seeks to demonstrate that nine.com.au “has the lot”.
Helen McCabe, Nine’s digital content director, said the website had defined its place in the Australian market.
“By drawing on the support and expertise of the Nine news brand combined with the best of our sport, entertainment and lifestyle nine.com.au delivers everything Australians need in one easy to navigate spot,” McCabe said.
The latest campaign follows a marketing push from 9Honey, which saw Rebecca Judd, Shelly Horton and Rosie Waterland promote the women’s lifestyle platform.
Nicely produced promo featuring Scotty but I wish Southern Cross Austereo’s Nine-branded stations in the regions would stop airing the way out-of-date shorter nine.com.au promo which features The Block’s 2017 contestants and ex-PM, Malcolm Turnbull. I’m bet I’m not the only one sick to the back teeth of seeing this tired old promo umpteen times a day. Likewise the creaky old A Current Affair promo featuring Tracy Grimshaw strolling with Jacque Lambie. Lambie hasn’t been a Senator since 2017.
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Nine obviously knows nothing about fishing; the bloke walking along the pier is carrying a rod & tackle box.
Must have been practicing his casting, cause he had no bag for his catch?
So contrived, bordering on corny!
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when are you at channel nine going to get rid of this add or at least do us all a favour and show it a lot less its overkill
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Hi Guys,First of all I love channel 9 always have.Great.shows and sport coverage.and shows.1 comment is regards the show RBT. I would like to see the Lawyers the magistrate the off duty cops get aired on the show.I know it doesn’t look good when the Authorities of society get caught doing the wrong thing. It’s just getting a bit tired seeing the luckiest tradie who had 1 to many on the way home. The Chinese Australian with broken English.(I no understand.)The dumb Bogan who has warrants outstanding and just can’t seem to get his act together driving unlicensed. Kind regards Greg.
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