The Body Shop appoints Havas Melbourne as its media agency of record
Beauty brand The Body Shop has appointed Havas Melbourne as its media agency of record, spanning brand and performance strategy, planning, and implementation for both above the line and below the line campaigns.
The Havas Melbourne team will also work with Havas Group stablemate One Green Bean, the brand’s PR agency, to deliver an integrated approach, the agency said.
The agency worked on The Body Shop’s Christmas campaign
Havas has already started on the account, with the brand’s Christmas campaign to act as the first major piece of work out of the agency. The agency said this year’s Christmas ad will show that this year, “a year like no other”, the magic of the season is more important than ever.
“We were really impressed by Havas Melbourne’s deep understanding of our audience and their ability to identify and unlock key growth areas for our business,” said Stacey Trinh, The Body Shop’s CRM and digital marketing director.
“The team have a strong diverse set of skills and expertise that will complement our team and support us in taking our brand communication to the next level.”
Havas Melbourne’s general manager of media, Naomi Johnston, added that “our expertise in digital performance media will form an important part of our work, in helping the brand to drive engagement with a new generation of beauty shoppers.
“These shoppers are looking for a brand with a clear voice that supports positive change through inclusivity, collaboration and compassion. We are delighted to be working with a business that shares these values and which aligns with our own philosophy.”
During the pandemic, Havas launched the Havas Hustle to help those in the industry grow their side hustles amongst a flurry of redundancies and pay cuts. It also acquired Virginia Hyland’s independent media agency, Hyland, which now exists as the Hyland Division of Havas Media.
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Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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