The Catch Up – August 28: One Direction perfume campaign, Twitter moves into shopping, NYT attacked

Welcome to a new section we’re calling “The Catch Up” which gives you highlights of the media and marketing news that broke overnight.

Ad Age: One Direction’s Over-the-Top Perfume Ad – Boy Band One Direction has copied Justin Bieber in launching a new perfume brand.

“Unlike the Biebs and his feminine scent “Girlfriend,” however, the U.K. singers’ “Our Moment,” scent is being promoted using a saccharine sweet commercial that makes the most out of the band’s boyishly good looks.”