The Catch Up – August 28: One Direction perfume campaign, Twitter moves into shopping, NYT attacked
Welcome to a new section we’re calling “The Catch Up” which gives you highlights of the media and marketing news that broke overnight.
Ad Age: One Direction’s Over-the-Top Perfume Ad – Boy Band One Direction has copied Justin Bieber in launching a new perfume brand.
“Unlike the Biebs and his feminine scent “Girlfriend,” however, the U.K. singers’ “Our Moment,” scent is being promoted using a saccharine sweet commercial that makes the most out of the band’s boyishly good looks.”
The Guardian: NYT website subject to ‘malicious external attack’ – The New York Times website was the subject of a “malicious external attack” on Tuesday.
“A Twitter account purporting to represent the Syrian Electronic Army, an internet hacktivist group supportive of the Assad regime, claimed responsibility.”
Ad Age: Twitter Hires First Commerce Chief For Social Shopping Push – Twitter hires Nathan Hubbard as its first head of commerce, part of a push to enable shopping on its social media site.
“Twitter is seeking new sources of revenue as it prepares for a potential initial public offering and targets $1 billion in 2014 sales. In its first foray into e-commerce, projected by Forrester Research to be a $370 billion market in the U.S. by 2017, Twitter plans to offer retailers tools for selling goods and services inside tweets, Hubbard said in an interview.”
Mashable: Facebook Releases First Transparency Report – Facebook has revealed the number of times governments around the world asked for information on its users.
“The ‘Global Requests Report’ covers the first six months of 2013 until June 30 and reveals that 71 countries requested data on a total of 37,954 to 38,954 users.
Unfortunately, they’re now reporting it was a hack at Melbourne IT that caused the NYT problems.
http://www.computerworld.com.a.....te_outage/
User ID not verified.