The Children’s Cancer Foundation hires cummins&partners as lead creative and strategic agency

December 9, 2024 3:07

Full-service agency cummins&partners is now the lead creative and strategic agency for the Children’s Cancer Foundation.

The appointment requires the agency to drive awareness of child cancer and its treatments, and the need for funding in the space. Typically, children battling cancer are forced to use treatments that cater to adults, often resulting in “life-altering impacts on survivors”, such as infertility, limb loss, and more.

“The focus and urgency around child friendly treatment for cancer is lagging way behind all the good work for adult treatments,” said Sean Cummins, chief executive officer of cummins&partners.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.