The Coca-Cola Company appoints Imperfect Circle to Sprite’s integrated brand experience account
The Coca-Cola Company has hired creative startup, Imperfect Circle, to lead the integrated brand experience for Sprite across the ASEAN region. The move to Imperfect Circle will not affect the accounts in Australia and New Zealand.
The news comes after VMLY&R regional operations director, Jeremy de Villiers, departed the agency to become Imperfect Circle’s chief operating officer.
Creative startup Imperfect Circle has added Sprite to its client list
The addition of Sprite to its client list will expand Imperfect Circle’s operations from Sydney and Shanghai to Singapore.
Pratik Thakar, integrated marketing communication director of The Coca-Cola Company South East Asia, said in a statement: “From a commercial perspective, Sprite is already one of TCCC’s most successful brands in this region. Now, we intend to capitalise on its organic growth across ASEAN with purposeful creativity that matches Sprite’s own, bold ambitions. We see Imperfect Circle as a key partner in that creative journey.”
De Villiers said: “As exciting as emerging technology is to a brand like Sprite, ultimately, the most fundamental ingredient for innovation is mutual trust and a shared sense of success with our client partners. For a global company as respected as TCCC to invite a young company like ours into their ASEAN family is a huge boost to our team and a trust we passionately intend to repay.”
Ogilvy can’t be happy.No mention of agency of record here and the burn this is to them.
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What does Integrated Brand Experience even mean? Is that the same as AOR? help me.
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