‘The colder the water, the better the salmon’: New Ocean Blue campaign from SDWM

December 19, 2023 1:48

Melbourne-based indie agency SICKDOGWOLFMAN (SDWM) has launched a new OOH campaign for Max Foods’ Ocean Blue salmon following the success of its 2022 campaign.

The saying, ‘The colder the water, the better the salmon’, has been utilised for the campaign, which pokes fun at swimming in cold Norwegian waters, like the brand’s salmon.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.