The Core Agency’s Rebecca Turner elevated to managing partner, takes ownership stake

Independent creative agency The Core Agency has promoted business manager Rebecca Turner to the newly created role of managing partner, in a addition to Turner’s new financial stake in the business.

The promotion comes after almost ten years with the Sydney agency, having first joined as account director, before being promoted to senior account director and most recently, business manager.

L-R: Christian Finucane, Rebecca Turner, Jon Skinner

Turner joins founding partner’s Christian Finucane and Jon Skinner with an ownership stake in the business.

Her new role will see Turner responsible for driving agency growth and managing all commercial elements of the business, in addition to overseeing client service, people and operations.

Commenting on the new appointment, Turner said: “Business ownership has long been a goal of mine. Having spent the better part of a decade at The Core Agency, it’s a dream come true to be invited to go into partnership with two of my long-time friends and mentors.

“The Core Agency has given me such a broad and rewarding career, I’m excited to be able to offer those learnings to others and continue to build an incredible business for our clients. As a female leader, I’m particularly passionate about furthering gender equality and using this new role to champion diversity and inclusion in everything we do.”

Finucane said: “With two creative founders, The Core Agency has always been a creative-led business. However, we recognise the important role people like Bec play in making great ideas happen. We’ve been looking for the right third partner who can represent this vital pillar of the business, complement the skills we have, and bring a new perspective to our ever-evolving industry. Bec was the clear choice across all points. It has been fantastic to see her grow in the business while she has helped the agency grow. She has an incredible ability to determine big-picture thinking while also minding the important details for our clients. She is a champion of the agency culture and always has time for the next wave of talent coming through the business.”

Skinner added: “This significant appointment is key to our growth plans as we scale and help more brands overachieve. Clients all tell us the same thing – they’re after big brand experience combined with the level of service that only owner-operated agencies can offer. This is exactly what our business model, driven by our new leadership team, can now take to the next level.

“Australia is fueled by ambitious mid-tier brands that are restless for growth. We want to show them they have a natural home with The Core Agency, where they’ll receive the number one treatment without compromising on big brand thinking. Every great brand needs a core idea and core team, so our next chapter will deliver that for more clients who share our ambition to punch above.”


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