The dangers of standing still: Marketing in the age of AI
When it comes to AI, the choice is clear, as Shai Luft, chief operations office at Bench Media explains: adapt, or risk being left behind in a world that demands innovation and agility.
The marketing and advertising industry is at a critical crossroads, and the stakes have never been higher for marketers.
Artificial intelligence (AI) isn’t a passing trend; it’s a game-changing force revolutionising how brands connect with audiences. Yet, many agencies and in-house teams are stuck in the past, clinging to outdated strategies while the competition charges ahead. The choice is clear: adapt or risk being left behind in a world that demands innovation and agility.
