The data is in: it’s not kids that are playing Pokemon Go
The Pokemon Go phenomena is much more than a game for kids; it’s a benchmark lesson in marketing and audience reach, says Alice Almeida.
Unless you are completely removed from civilization, you would have seen that Pokémon has made a huge comeback with the launch of its Pokémon GO augmented reality mobile game, and what a comeback it has been.
My Facebook, Instagram, Twitter, news sites, and even my radio station has been hijacked by this new craze. My younger brothers Facebook has revolved around finding Pokémon characters such as Snorlax. My advice to him when I first saw this was “Snorlax? Is that a snoring medication?”
I have now been blocked from commenting on his posts.
It’s not just Pokemon – The average age of gamers in Australia is 32, according to the Digital Australia 2016 study undertaken by Bond University:
http://www.igea.net/2015/07/di.....2016-da16/
I have pondered why I am more attracted to PokemonGO than a fitbit.
It would seem the rewards are characters instead of boring figures. The interface designs are beautiful. Plus I HAVE to walk 5km to incubate one egg successfully. That is now 10km more than the 0km I walked before I got hooked on this app. In addition, pokestops have turned me into a tourist in my own city and spontaneous conversations with strangers. But overall, the brownie points I have earned with my kids? That is priceless 🙂
“If you are needing to target this increasingly difficult to reach audience…” not really incredibly difficult by the looks of it!
Id say the article headline and stat ‘67% of those who have shown a strong interest for Pokémon GO are aged 18-34’ is misleading. It is ‘67% of 18+ adults…’. If you were able to factor in under 18s, I would anticipate the 18-34 representation would at least halve.
The ‘how to play’ search terms I think also reflect parents helping their kids too…sample of one but that is exactly what I did for my 9 year old (on the laptop) so he could watch a youtube instructional video…