The end of WFH? Mumbrella’s Market Review webinar series unpacks the tech and psychology behind the future of work

In episode two of Mumbrella’s Market Review webinar series, Australia’s top industry leaders will unpack how media and marketing’s top creatives have been surviving and thriving in the new hybrid workplace, a place where the boundaries between work and home are less distinct than ever before.

Is this the end of WFH? The tech and psychology of the new future office will see Wrike CEO Andrew Filev joined by The Comms Department founder Bec Brown and Ooh Media’s chief commercial and operations officer Noel Cook, as they discover how the nature of work has changed in the wake of the COVID-19 pandemic.

Filev will look at how businesses can maintain a human connection while working from home

The webinar, which will take place on Wednesday 7 Oct at 12pm AEST, will examine the technological and psychological transformation the industry has undergone over the past six months, and consider how to maintain the human connection that fuels our industry.

While working from home has traditionally been seen as a solution to individual circumstances in tandem with a physical office, ‘virtual offices’ are specifically designed to support continuous, flexible working over the long term. But are we ready for them?

Brown is the founder and managing director of The Comms Department

For many, the switch to remote work as a result of the pandemic has been a positive one. The virtual office is a world free from commuting and office distractions, a place where they’re no longer forced to choose between work and personal life. 

But for others, the loss of a physical office has negatively impacted their productivity, creativity, and ability to collaborate with others. According to research by Wrike, 44% of full-time office workers said they either don’t have enough or are completely lacking access to the tools they needed to stay productive. On top of that, 52% of employees said they lacked the proper training to use work management platforms.

Cook spent much of 2020 helping his team at Ooh Media adapt to the ‘new normal’

To discuss these issues and more, Market Review episode two will feature Andrew Filev, CEO at collaborative work management platform Wrike. Filev is a seasoned software entrepreneur, project and product manager with over a decade’s experience in the IT arena. In his role at Wrike, Filev is dedicated to building better, more collaborative work environments – whether they’re physical or virtual. 

Andrew will be joined by Bec Brown, founder and managing director of The Comms Department. Since its launch eight years ago, The Comms Department has been an entirely virtual business, with the team working from their homes dotted across Sydney, Melbourne and Brisbane. Brown believes that no matter your personality type, working from home can be a success with some smart planning. 

Joining Bec and Andrew is Noel Cook, Ooh Media’s chief commercial and operations officer. With almost three decades in the out of home industry under his belt, Cook has spent much of 2020 helping his team adapt and react to the pandemic as they shift to a virtual office setup. Cook will share his experiences shifting to a virtual model during a crisis, and his vision for the office of the future. 

Is this the end of WFH? The tech and psychology of the new future office is part of Mumbrella’s Market Review, a fortnightly live webinar series that will focus on how brands, and sectors, have responded to the challenges of 2020. 

Register now for episode two, which will include the opportunity for an audience Q&A session. 

To get involved in future episodes, either as a sponsor or a speaker, contact Mumbrella Bespoke’s Ruby Feneley.


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