The Foxtel Group and WWE inks new multi-year partnership
The Foxtel Group and WWE today inked a new multi-year partnership that will see Foxtel Group’s portfolio of entertainment brands become the home of WWE in Australia.
The announcement:
The new deal will deliver the biggest line-up of WWE’s live and on-demand content to Foxtel Group’s 4.5 million subscribers, on Foxtel as well as the rapidly growing streaming services, Kayo Sports and BINGE.
Foxtel Group chief content and commercial officer, Amanda Laing, said: “We are thrilled to remain the long-term partner of WWE and be part of what will be an exciting new chapter for WWE in Australia.
“The reach of the Foxtel Group is a game-changer for our partners such as WWE. It’s why sports and entertainment partners in Australia and around the globe, including major Hollywood studios and world-leading sports and now WWE, continue to choose the Foxtel Group to showcase their content and build their audience reach in Australia. We are particularly pleased to offer all our Foxtel subscribers access to WWE’s Premium Live Events, which were previously only available on a pay-per-view basis for up to $30 per event, at no extra cost.”
BINGE executive director, Alison Hurbert-Burns said: “For generations, WWE has delighted fans across the globe and we’re thrilled this expanded partnership makes BINGE the new streaming home of WWE in Australia.
“We can’t wait to bring WWE’s unpredictable drama, larger-than-life personalities from past and present including Roman Reigns, Rey Mysterio, Ronda Rousey, John Cena and The Undertaker, along with all the world-class WWE action to passionate Australian fans.”
WWE Chairwoman and co-CEO, Stephanie McMahon, said: “With its far-reaching and engaged audience, the Foxtel Group has been a trusted and long-standing partner of WWE for more than 20 years. We look forward to expanding our partnership with the Foxtel Group and welcoming BINGE as the new streaming home of WWE Network in the region.
“Together we will continue to provide our unique blend of action-packed, family-friendly entertainment to fans and grow the WWE audience throughout Australia.”
Source: Foxtel Group
