The General Store appoints Chris Scott as ECD

Independent creative agency The General Store has announced the appointment of Chris Scott as its new executive creative director.

Scott recently worked in across Europe and in The Netherlands, where he worked with Iris Amsterdam, The Brave New Now, Ogilvy Berlin and WE ARE Pi.

He joins The General Store as its new ECD after working on an extended freelance contract at the agency.

Chris Scott with CEO Matt Newell

Of his appointment, Scott said: “I feel most at home in tight-knit indie agencies and couldn’t resist the opportunity to head up such a multi-disciplinary team of creative talent at The G Store.

“The business is already doing incredible work across store design, advertising, digital and design. It’s a melting pot of talented, nice people and I can’t wait to continue the creative journey the team has been on.”

Scott got his start in the industry with The Leith Agency, before he moved to Australia in 2010. He spent time as a senior creative at Young & Rubicam, and was also creative director at VML Australia.

The General Store partner and CEO, Matt Newell, said Scott has already had an impact on the business in his time as a freelancer.

“Chris has had a huge impact on our business in the time that he’s been with us so I’m excited to formalise the appointment.

“He’s got a great mind, he’s fast to understand client’s challenges and he is energising for the entire team. I’m looking forward to unleashing him across the entire business.”

Scott has also been recognised internationally, winning a Cannes Gold Lion and a D&AD Yellow Pencil.

Newell added: “We’ve had a couple of years of strong growth, so it’s a good time to bring more creative leadership into the business.

“We’ve got a good opportunity to leverage our strong foundations to deliver bigger, game changing thinking to our clients. And Chris is the perfect person for the job.”


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