The Good Box and Caring Mums join forces to support women in crisis in new campaign
Via Caring Mums and Good Box, You Beauty Boxes filled with self-care essentials and handwritten messages will be distributed to women facing homelessness and domestic violence.
The announcement:
The Good Box and Caring Mums will partner to distribute YouBeauty Boxes to women in crisis this Mother’s Day.
Each YouBeauty Box is designed to restore dignity, hope and compassion, and contains:
- Beauty and self-care items to boost confidence – donated by the likes of Bondi Sands, The Quick Flick, Endota Spa and Modibodi
- High-quality comfort essentials
- A handwritten note reminding each recipient she is valued
Charity organisation The Good Box has been on a mission to help people experiencing homelessness receive vital resources with dignity since 2017.
This year, they are partnering with NCJWA Vic’s Caring Mums program to reach even more women through their YouBeauty Box campaign.
“Motherhood can be a challenging journey, and no woman should feel alone during this time,” said The Good Box co-founder Gali Blacher.
“By partnering with Caring Mums, we’re ensuring that no matter their circumstances, women receive the support, reassurance and kindness they deserve this Mother’s Day.”
The organisations will be packing YouBeauty Boxes on Thursday, May 8.
They are calling for businesses, schools and individuals to support the YouBeauty campaign, so they can provide even more boxes to women fleeing domestic violence and/or facing homelessness.
“By donating or getting involved, you can make a difference in the lives of women who need it most,” said Gali.
According to a 2024 report by Homelessness Australia, family and domestic violence is the primary driver of homelessness among women, with 45% of women and girls seeking homelessness support citing it as a contributing factor.
“Our program helps mothers build confidence, feel more connected and thrive in their parenting journey,” said NCJWA Vic’s Caring Mums coordinator, Tanya Cawthorne.
“Partnering with The Good Box allows us to extend that support to mothers who are struggling with homelessness and family violence, reminding them that they are not alone.”
Source: Honey Buzz PR
Keep up to date with the latest in media and marketing
