The Good Guys cops $13.5m fine for misleading promotion
The Good Guys has agreed to a $13.5 million fine, plus customer remediation, after the consumer watchdog found the retailer’s ‘Storecash’ promotion misled customers over a four-year period.
The ACCC alleges The Good Guys, a division of JB Hi-Fi, breached Australian consumer law between July 2019 and August 2023, when offering consumers store credit if they purchase qualifying products.
The watchdog first brought the charges last July, claiming consumers were required to opt-in to receive marketing communications in order to receive the store credit, something “not communicated adequately in The Good Guys’ marketing materials”, ACCC chair, Gina Cass-Gottlieb, said at the time.
