‘The great unsubscribe’: ABC iview pits streaming services against each other in new spots via Howatson+Co
ABC iview has launched a new creative campaign cheekily fuelling the streaming subscription war, asking consumers which streamer they will unsubscribe from, via Howatson+Company.
The new brand platform, ‘Always Free. Always Entertaining’, positions ABC iview as one streamer Aussies never need to cancel, as a completely free service compared to its competitors.
ABC iview is not free. We pay tax to fund it, which we can’t cancel payment of, unlike subscription services.
Brilliant!!
ABC iView has so much content as well, a proper hidden gem.
So boring, how much did our ABC pay for this?
Seriously would this boring ad encourage me to give up Prime or Netflix?
You’ve missed the point. It isn’t about encouraging people to give up other services, the public is already doing that at scale. It’s reminding people that when they do cancel subscriptions in our current cost of living crisis that the ABC has a large portfolio of content ready to watch for free.
You’ve missed the point F. It’s not “Free”. Every Tax paying Australian pays for this!